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Our Services

Enterprise sales needs a distinct approach. A diverse buying committee and long sales cycles require you to connect and nurture relationships over time. At Sparkling Communications, our consultative approach draws from expertise across the marketing discipline to set you up for growth in this challenging yet rewarding environment.

Go-to-Market

Best practices gleaned from the SaaS model and - more recently -Product-Led Growth (PLG) - have shaped today's marketing landscape. Companies realize the value of applying fine-tuned best practices to build solid foundations. We help teams lay the basis for successful sales and marketing programs through the application of tried-and-tested GTM tactics.

+ Ideal customer profile (ICP) building

+ Market sizing

+ Persona insights
+ Competitive positioning
+ Core message development
+ Sales enablement.

2

Content

Did you know that 90% of buyers choose a vendor from a "day one" shortlist drawn up at the beginning of the sales process? In enterprise SaaS, being top-of-mind when buyers enter the market is critical. We help teams craft a pipeline of distinctive, high-quality stories that resonate and raise awareness - across all channels.


+ Whitepapers, articles, blogs
+ Keynote presentations
+ Press releases
+ Video scripts

3

Integrated Campaigns

Integrated campaigns align owned, earned, paid, and shared communications across all your marketing channels for maximum impact. Whether launching a product or building brand equity, Sparkling Communications can help craft a cross-channel strategy that delivers on objectives across all digital, social, and traditional touch points. For companies needing more bandwidth or expertise, we can take on full creation and management of your highest-priority campaigns.

+ Ideation
+ Strategy and planning
+ Asset creation
+ Tooling and workflows
+ Reporting and optimization

 

4

Trade Shows

Trade shows are the secret weapon of enterprise sales. It isn't about attendance; you need to maximize ROI from every connection. That's where Sparkling Communications comes in. We can help you design and implement your event strategy to get the most out of your investment.


+ Logistics
+ Targeting
+ Lead generation
+ Onsite engagement
+ Post-event follow up

Go-to-Market
Content
Integrated Campaigns
Trade Shows
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NEW: Event support package

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