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B2B Marketing for Ambitious Travel Tech Companies

Sky
Content

Our Services

B2B travel tech needs a distinct approach. At Sparkling Communications, our expertise sets you up for growth in this challenging yet rewarding environment.

Brand Positioning

Set your company apart from your competitors and weave a memorable story your customers will be drawn to. We help you create, articulate, and deliver your unique narrative. Moreover, we help you and your team stay consistently on message whether the platform is your blog, the stage, on LinkedIn, or in the news.

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+ Website content

+ Press releases

+ Presentations

+ Thought leadership

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Product Marketing

Does your world-class marketing department lack domain expertise, while your product team needs help communicating with buyers? Lay the basis for successful go-to-market activity by taking advantage of tried-and-tested product marketing tactics. We bridge the gap between marketing execution and product truth, with only light-touch support required of busy, in-house subject matter experts (SMEs). 


+ Product messaging

+ Collateral

+ Content

+ Sales enablement

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Fractional CMO

Even if your company is not ready for a full-time CMO, that doesn’t mean you can’t benefit from world-class marketing leadership. We help strengthen your B2B marketing muscle on a part-time basis. Working with team members from across your organization, freelancers, and/or agencies (e.g., PR, designers, and website development), we can devise winning strategies and run impactful programs across owned, earned, and paid channels.

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+ Strategy and planning
+ Team leadership
+ Marketing programs
+ Reporting and optimization

 

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Trade Show Optimization

Trade shows are the secret weapon of enterprise sales. It isn't about attendance; you need to maximize ROI from every connection. That's where Sparkling Communications comes in. We can help you design and implement your event strategy to get the most out of your investment.


+ Logistics
+ Lead generation
+ Onsite engagement
+ Post-event follow up

Go-to-Market
Integrated Campaigns
Trade Shows
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NEW: Event support package

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