About

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Amanda Campbell is the driving force behind Sparkling Communications, a marketing consultancy that helps B2B technology companies grow.

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Amanda has over 15 years of experience driving commercial success at companies such as OpenJaw, Farelogix, and Accelya. She has a knack for cutting through complexity and playbooks that remove ambiguity. These attributes have led to her becoming a trusted advisor to companies such as CitizenPlane, ADC Consulting, TPConnects, Mystifly, Maxamation, SeatBoost, and more.

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Amanda’s career began in consumer public relations, with her early PR agency experience sharpening her instincts for brand and narrative. She has built below-the-line campaigns for organizations ranging from iconic Irish brands to local not-for-profits, with her work earning her national and European awards for impact and creativity.

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After roles in a mobile cloud scale-up targeting Telcos and a DevOps consultancy focused on the financial sector, she was introduced to the complex and dynamic world of travel tech. She had to learn 'the hard way' but, like many, soon became hooked. That passion eventually led to her founding of Sparkling Communications in 2023. Her mission? To inject deep expertise at pivotal moments in a B2B tech company’s growth cycle, with a special focus on travel tech and marketing to enterprise.

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When she’s not helping organizations craft winning marketing strategies or getting hands-on in execution, Amanda co-leads the Dublin Chapter of Travel Massive, collaborating with like-minded professionals to create a vibrant tech community in Ireland.