Amanda Campbell
Founder and Chief Marketing Officer
Sparkling Communications
Personal Profile
Amanda Campbell is the Founder and Chief Marketing Officer of Sparkling Communications. With over 15 years in B2B travel tech, her career has been defined by a desire to make complex technology solutions more accessible to the people who need them. She has held senior marketing roles at OpenJaw Technologies, Farelogix, and Accelya.
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Amanda began her career in consumer PR before being thrown into the deep end of travel technology — a challenge that quickly became a passion. In 2023, she launched Sparkling Communications to inject deep domain expertise into the marketing function at critical inflection points in a company’s growth journey.
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She has advised clients including TPConnects, Mystifly, CitizenPlane, ADC Consulting, Maxamation, Seatboost, and more on go-to-market strategy and execution. She brings strategic clarity, commercial sharpness, and a big-picture perspective on where the industry is headed.
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Originally from New Zealand, Amanda now lives in Dublin, Ireland. When she’s not helping clients realise their ambitions faster, she co-leads the Dublin Chapter of Travel Massive. She holds a BA in Politics from Otago University and Postgraduate Diplomas in both Tourism and PR. Committed to lifelong learning, she most recently completed a Certificate in Strategy Execution from Harvard Business School (online).
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