About

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Amanda Campbell is the driving force behind Sparkling Communications, a marketing consultancy that helps B2B technology companies grow.

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Amanda has more than 25 years of experience driving commercial success at companies such as OpenJaw, Farelogix and Accelya.

Amanda’s career began in consumer public relations, where her early agency experience sharpened her instincts for brand building and storytelling. She has developed below-the-line campaigns for organisations ranging from iconic Irish brands to local not-for-profits, with her work earning national and European awards for creativity and impact.

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Following roles at a mobile cloud scale-up serving telecommunications providers and a DevOps consultancy focused on the financial services sector, Amanda was introduced to the complex and dynamic world of travel technology. Like many in the industry, she learned the hard way but quickly became hooked. That passion ultimately led her to found Sparkling Communications in 2023. Her mission is to bring deep expertise to pivotal moments in a B2B company’s growth journey.

 

When she is not helping organisations craft winning communications strategies, Amanda co-leads the Dublin chapter of Travel Massive and the New Zealand Business Network Ireland. Through these communities, she collaborates with like-minded folks to help create vibrant professional networks across Ireland.